Monday, December 14, 2009

GreenPeace and Kimberley-Clark - Wow!

I just followed this amazing set of videos through the past few years showing GreenPeace pecking at Kimberly-Clark (the makers of Kleenex and other popular tissue papers) for using wood cut from Ancient Forests.
It may cause giggles, but it's no laughing matter. If you want to help save the planet in one more little way, please check out the
GreenPeace Tissue Guide!
Here's a radical approach. It makes me feel a bit lame about my own lame contributions. After all, anyone can look up videos and post them on a nearly unseen blog, but these guys are passionate enough to make some really rebellious moves. It's impressive....


And it Worked! Kimberly-Clark actually changed their policies on where they get wood.
Look at the Results on their PR page!

GreenPeace has a "Thank Kimberly-Clark" page set up so you can show this corporation that saving the world is good for it's image.
Thank Kimberly-Clark!



Congratulations to both GreenPeace AND Kimberly-Clark. Well done!

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